Ultimately, creative briefs save clients’ money and designer’s time. Often, a client isn't sure how to
express their project goals to a designer. But a well-crafted brief provides all the information a marketing
team needs to develop emotive material that clients accept the first time. It is a plan with clear
objectives and desired results.
A solid creative brief saves the client money by informing the designer and inspiring creativity and
imagination. The quickest way to go over budget is to have a designer wasting valuable time by sitting at a
blank screen and developing work through trial and error.
A creative brief also contains a strong value proposition that provides insight into the buyers' deep
emotional needs. Understanding their challenges helps you explain how a clients' offering will transform
their lives in profound ways.